CMA begins review of Sportradar’s planned acquisition of IMG Arena

The UK’s Competition and Markets Authority has launched a preliminary review of Sportradar Group AG’s proposed acquisition of IMG Arena, with the deal expected to close in late 2025.

The Competition and Markets Authority (CMA) of the United Kingdom has announced the start of a preliminary review concerning the planned acquisition of IMG Arena US Parent, LLC by Sportradar Group AG.

The acquisition remained subject to regulatory approvals and customary closing conditions, with completion expected in the fourth quarter of 2025.

According to the authority, it is being evaluated whether this transaction qualifies as a relevant merger under the Enterprise Act 2002, in case it were to reduce competition within the sports betting data field and perhaps lead to a monopolistic market landscape.

Between July 11 and July 25, 2025, the CMA is inviting comments from interested parties regarding the potential impact of the acquisition on market competition. This public consultation phase forms part of the CMA’s initial information-gathering process to determine whether a detailed investigation is warranted.

Good to know: Sportradar aims for €1.7bn in revenue by 2027, with a projected 15% annual growth rate.

Previously, Sportradar announced the acquisition terms, which included a total consideration of $225m. This amount comprised $125m paid to Sportradar, plus $100m in cash prepayments made to sports rightsholders

As part of the deal, Sportradar was not required to make any payment to the former owner and operator of IMG Arena, Endeavor Group.

At this stage, the CMA has not yet opened a formal merger investigation. The outcome of this preliminary review will decide the next steps in the process.

Carlos Mendez

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