Granite State Gaming & Hospitality partners with Gaming Analytics for technology integration
The collaboration was said to represent a ‘significant’ step in the company’s goal to combine traditional casino experiences with next-generation technology.
Key Points
- The data technology integration will be launched at both Granite State Gaming & Hospitality properties including Lilac Club Casino and Beach Club Casino
- Lilac Club Casino debuted in March 2025, offering over 200 gaming machines, 12 poker tables and live table game options such as blackjack, roulette and craps
Granite State Gaming & Hospitality has formed a strategic partnership with Gaming Analytics to begin integrating data collection technology at Lilac Club Casino and Beach Club Casino in New Hampshire, helping to provide insight into player behavior and improve guest experience.
The collaboration was said to represent a “significant” step in Granite State Gaming & Hospitality’s goal to combine traditional casino experiences with next-generation technology, as integration will reportedly begin in the coming months.
“Our guests deserve the best experience possible—from the moment they walk in to their final hand of the night,” Granite State Gaming & Hospitality COO Eric Barbaro said.
“By partnering with Gaming Analytics, we’re equipping our teams at both Lilac Club and Beach Club with tools to truly understand and anticipate player preferences. This is about delivering smarter service, more engaging rewards and creating entertainment destinations that feel personalized and unforgettable.”
With Gaming Analytics’ data collection platform, both casinos will hope to provide personalized guest engagement, smarter promotional targeting and streamlined staffing and floor operations.
Good to know: Silver Reef Casino Resort and Gaming Analytics formed a partnership on April 17 that allowed for the company to provide Silver Reef Casino Resort with AI-powered analytics across its operations
“The Gaming Analytics team is proud to support Lilac and Beach Club Casinos as AI partner in leading gaming’s transformation,” Gaming Analytics CEO Kiran Brahmandam said.
“By empowering teams with real-time insights, Granite State Gaming & Hospitality is committing to faster — and better-informed decisions — across marketing, player development and operations.”
Lilac Club Casino debuted in March 2025, offering over 200 gaming machines, 12 poker tables and live table game options such as blackjack, roulette and craps across 32,000 sq ft of gaming space. The integration will also ensure Beach Club Casino maintains similar levels of personalization and technology offerings.
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