IGT rebrands global lottery division as Brightstar Lottery

IGT’s global lottery division officially rebrands as Brightstar Lottery, effective immediately, becoming an independent company.

International Game Technology (IGT) announced today that its worldwide lottery arm will rebrand as Brightstar Lottery.

The transition becomes official immediately. 

This follows the merger of IGT’s gaming branch with Everi, which will both be owned by Apollo.

The transaction is similar to Scientific Games’ previous split of its gaming and lottery units, where the gaming segment was rebranded as Light & Wonder, and the lottery division continued under the existing name. 

Following the completion of the sale of IGT’s Gaming and Digital business to Voyager Parent, expected on 1 July 2025, Brightstar will operate as a standalone lottery-focused company, positioned to support the growth and innovation of lotteries worldwide.The launch of the Brightstar brand reflects the company’s strategy to position itself as a forward-looking global leader in the lottery industry, aiming to serve as a point of reference for innovation and development for both customers and players.

Vince Sadusky, CEO of Brightstar, said: “We have a nearly 50-year history of reliability, innovation, and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations, and an increasing variety of gaming choices.”

Marco Sala, Executive Chair of the Board at Brightstar, added: “Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly, for the entertainment of players, the success of our customers, and the support of the good causes they fund in their communities.”

Good to know: Brightstar supports nearly 90 lottery operators worldwide and provides core technology to 26 US lottery jurisdictions, partnering with seven of the ten largest global lotteries

Brightstar stated its intention to continue operating across the global lottery sector, providing lottery operations, systems and technology for both retail and digital channels, as well as instant ticket services and game development. 

The company also plans to continue updating its core technologies and delivering solutions through its portfolio of products, services and insights, with an emphasis on responsibility and sustainability.

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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