Flutter Brazil CEO welcomes singer Nattan as new ambassador

The partnership with the singer is intended to strengthen the brand’s identity.

Flutter Brazil CEO João Studart has welcomed Betnacional singer Nattan as the new ambassador of Betnacional. 

According to the brand, the singer aligns closely with Betnacional’s core values: entertainment, authenticity and connection to the roots of the Brazilian people. Through this partnership, Betnacional is seeking to strengthen the brand’s popular identity and expand its reach among a young, music-savvy audience engaged with Brazilian music.

Nattan said: “The partnership with Betnacional is special because it speaks directly to the audience that follows me: Brazilians who get excited about everything – whether it’s sports, music, or partying. The goal is to represent our national culture – especially forró, a cultural treasure of Brazil – and to reinforce that it’s possible to have fun responsibly.” 

Betnacional already has singers Thiaguinho and Seu Jorge among their brand ambassadors

Studart said on LinkedIn: “Nattan carries an energy that truly represents Brazil. His journey, authenticity, and connection with the audience embody exactly what we stand for as a brand. Having a fellow Northeastern Brazilian by our side reinforces our commitment to being where genuine popular culture thrives – with emotion, identity, and presence.”

He also added, “Welcome, Nattan. May this be the start of a powerful, joyful journey full of forró!”

Good to know: Flutter recently acquired a 56% initial stake in Betnacional brand operator NSX Group

Betnacional’s debut alongside Nattan is already scheduled.

The brand will be one of the sponsors of Junina We Make, supporting the singer in a performance that promises to move the audience and celebrate Northeastern culture with full intensity, and additional exclusive activations are planned for the coming months. 

Carlos Mendez

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For Carlos Mendez, betting markets are best understood as conversations between numbers and behavior. His work focuses on interpreting what odds reveal about risk, pricing, and public sentiment rather than chasing short-term outcomes. Growing up in Buenos Aires, Carlos was immersed early in football culture...

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