From the top: IGA show review

As the first Seneca Nation member to lead the corporation, do you feel an added responsibility to ensure Tribal sovereignty remains at the forefront for guests and players?

Absolutely. It’s interesting you say that. I think every enrolled Seneca member feels that sense of sovereignty. I think being that first Seneca as President and CEO, it’s not just the responsibility, it’s an honour to be able to do that.

With iGaming in New York described as a ‘when not if’ by certain lawmakers, how would that present a challenge or opportunity to Seneca in the future?

It’s interesting with iGaming. It’s out there, but nobody knows yet where iGaming is going to be. So, we’re monitoring that situation as we go forward. One of those situations is, we see iGaming, we’re monitoring where it’s going overall in the gaming industry; but part of it will be, how is it constructed from a governance standpoint?

Speaking on your panel at IGA, which was actually so full they were turning people away, how can sports betting and online gaming be incorporated by Tribes all around that are involved with IGA?

One of the things is, it isn’t so much just the product – a lot of it is the experience. What we’re finding now with all our gaming is it’s about the experience. One of the things we look at is technology. More technology comes into people’s households – they’re using their phones when they game – so, what’s going to differentiate us to get them on property?

One of the big things is to look at service. What we do there is monitor what our service standards are; customer service is critical. Then two, how do we encourage repeat visits? And, if they’re going to come in and experience, say, sports betting, how do you make that a true experience? What better place to meet friends and enjoy, say, the Final Four of March Madness and have that repeat customer come back?

Do you see those verticals, whether it be sports betting or iGaming, as a necessity for Tribes if they’re going to compete in an evolving market?

I think it’s a necessity. I think it’s like anything; you look at a portfolio of the products you provide and ask, how do you get into that market? It’ll be interesting what the future holds.

Gaming America

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.