Supplier continues partnership with Rubens Barrichello in Latin America

Softswiss has extended its collaboration with Rubens Barrichello, who will remain as a Non-Executive Director in Latin America. This renewed agreement follows a solid first year of partnership, with Barrichello playing a key role in the company’s presence and engagement across the area.

Since last April, Barrichello acted as more than just a brand ambassador, supporting Softswiss through leadership visibility, client relationship-building and market development. He has represented the company at business and industry events throughout Latin America and internationally, helping to bridge commercial efforts with regional cultural dynamics.

Barrichello has also contributed to the company’s Help Brazil initiative in response to the floods in Rio Grande do Sul, a state in the south of the country, to help raise awareness and support affected communities. His involvement in corporate social responsibility reflects the partnership’s broader values that beyond merely brand promotion.

Good to know: In addition to his external role, Barrichello has contributed internally at Softswiss by speaking at the company’s Excellence Talks series, where he shared leadership insights with global team members

Ivan Montik, Softswiss Founder, said: “Rubens brings an unmatched level of authenticity, integrity, and passion to everything he does. His presence has helped us connect with Latin American partners, clients, and audiences on a deeper level.”

The renewed collaboration aims to continue leveraging Barrichello’s leadership to support market expansion, client engagement and regional relevance throughout Latin America.