Wire Industries and Birches Health partner for responsible gaming efforts
The companies will work in collaboration to create clinical materials tailored to the needs of bettors in an effort to increase players’ access to important guidance and tools.
Key Points
- Birches Health content will be integrated across the WagerWire platform along with specific co-created resources and tools
- As part of this initiative, WagerWire and Birches Health will also explore opportunities to integrate AI-driven tools and launch personalized support pathways
Wire Industries has partnered with Birches Health to create a safe and more responsible gaming environment for players, including the integration of Birches Health content across the operator’s WagerWire sports betting platform.
The partnership was said to complement Wire Industries’ ongoing efforts to promote responsible gaming by giving bettors control over their participation in real-money gaming and daily fantasy sports (DFS).
“Wire Industries was created with the sole purpose to empower bettors and create an environment of responsible gaming,” Wire Industries CEO Zach Doctor said.
“By working with Birches Health, we join ourselves with another innovative company in the industry that is also doing whatever they can to create more awareness, tools and resources for the bettor all while reinforcing our commitment to responsible gaming. We hope others in the industry see this innovation as a way to better the modern bettor and follow suit.”
Wire Industries and Birches Health will work together to create clinical materials tailored to the needs of bettors in an effort to increase players’ access to important guidance and tools. Along with Birches Health content being integrated across WagerWire, specific co-created resources and tools will launch on each partner’s website.
Good to know: Birches Health and Delaware North formed a strategic partnership on November 21, aimed at providing new responsible gaming initiatives
“We applaud WagerWire and their team for a focus on making resources and education available and empowering their users to make healthier lifestyle choices,” Birches Health Founder Elliott Rapaport said.
“Partnering with Wire Industries to make sure that treatment options through WagerWire, FantasyWire and its other platforms are available to those who may need them creates a culture of sustainable play for all participants.”
As part of this initiative, WagerWire and Birches Health will also explore opportunities to integrate AI-driven tools and personalized support pathways to further enhance user education and care accessibility.
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