DRF and Catena Media form exclusive affiliate partnership
The new agreement represents DRF’s expansion into the sports betting affiliate space.
Key Points
- DRF is a news and data coverage source for horse racing, owned and operated by parent company Affinity Interactive
- Per the announcement, the collaboration will aim to enhance the handicapping experience in horse racing by providing sports betting content and promotions
Daily Racing Form (DRF) and Catena Media have announced the formation of an exclusive affiliate partnership to enhance the handicapping experience in horse racing by providing sports betting content and promotions.
“We are honored to partner with one of the most legendary horse racing brands in the world,” Catena Media CEO Manuel Stan said.
“Catena Media’s expertise in gambling tips and sports editorial coverage content align with DRF’s mission to remain the industry’s most trusted handicapping resource.”
DRF serves as a news and data coverage source for horse racing and is owned by parent company Affinity Interactive.
Affinity operates regional casinos in Nevada, Missouri and Iowa with an online betting presence.
Good to know: Catena Media released its financial and business report for Q3 2024 on November 7, reporting a 29% year-over-year decrease from its North American revenue
“This marks an exciting new chapter for the Daily Racing Form as we expand into the sports betting affiliate space,” Affinity Interactive CEO Scott Butera said.
“Catena Media’s powerful marketing platform provides the perfect vehicle to introduce sports bettors to DRF’s industry leading editorial content and handicapping products. This partnership represents a significant growth opportunity for both organizations, and I am confident it will become an invaluable resource for all our customers.”
The new affiliate partnership represents DRF’s first expansion into the sports betting affiliate space, offering players insight into past performances, proprietary handicapping and expert picks.
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