FanDuel named exclusive pregame sportsbook partner for Netflix’s NFL live games
The streaming service will be showing two NFL matchups on Christmas Day.
Key Points
- FanDuel named pregame sportsbook betting partner for Netflix’s coverage of NFL Christmas Day matches
- The sportsbook will have a sponsored in-show feature
- The deal also includes traditional ad commercials
FanDuel has been announced as the exclusive pregame sportsbook betting partner for Netflix’s NFL live Christmas Day games.
On Christmas Day this year, Netflix will be broadcasting two NFL matchups live, with the Kansas City Chiefs facing the Pittsburgh Steelers and the Baltimore Ravens taking on the Houston Texans.
This news comes as the streaming service celebrates two years since the launch of its ads business, highlighting that it now has 70 million active users globally, and that over 50% of new Netflix sign-ups are for advertisement plans in supported countries.
Good to know: FanDuel’s parent company, Flutter Entertainment, will release its third quarter results for 2024 on November 12, after market close at 4:05 pm ET
FanDuel will be one of a number of partners for Netflix’s coverage of Christmas Day NFL games, with Netflix stating that it has sold out all available in-game inventory for the two games.
With this deal, the Flutter-owned brand will be the exclusive pregame sportsbook betting partner and will have a sponsored in-show feature for the NFL coverage.
This will include Netflix Christmas Gameday talent which will feature analysis and predictions for the games, which coincide with FanDuel’s wagering odds.
On top of this, all of Netflix’s partners, including FanDuel, will have traditional ad commercials during the live event on Christmas Day.
In recent weeks, FanDuel has also agreed deals with Inspired Entertainment and Diamond Sports Group.
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