SCCG sponsors Mr. Olympia event in Brazil for PFC
Over the course of the three-day event, attendees will be able to witness live PFC battles and participate in the sport.
SCCG Management has announced that the company will be sponsoring Mr. Olympia 2024 in São Paulo, Brazil for its client partner, the Pillow Fight Championship (PFC). Taking place from October 18-20 in São Paulo’s Anhembi District, SCCG will be supporting PFC to help bring the sport to one of the largest bodybuilding events in the world.
“SCCG is honored to sponsor Mr. Olympia 2024 and support our client partner, Pillow Fight Championship. PFC’s rise as a thrilling and unique combat sport aligns perfectly with SCCG’s mission to drive innovation and excitement in sports entertainment,” SCCG Founder and CEO Stephen Crystal said.
“We’re excited to contribute to the growth of this sport and look forward to engaging with the passionate bodybuilding and fitness community at Mr. Olympia.”
Over the course of the three-day event, attendees will be able to witness live PFC battles and participate in the sport as well.
Leading up to the event, SCCG will spearhead a 30-day content campaign throughout São Paulo in the hopes of generating attention and promoting PFC. Exclusive content, including interviews and behind-the-scenes challenges, will be shared across social media, giving sponsoring brands and fans a chance to connect with the sport.
SCCG continues to expand into the Brazilian market to offer services related to iGaming, sports betting and sports data analytics.
By partnering with emerging sports like PFC, SCCG stated it “further demonstrates its commitment to delivering innovative entertainment experiences to global audiences.”
On September 11, SCCG launched its new Talent Portal, which was created to connect top-tier talent in the gaming and sports entertainment industries with companies looking to fill various roles.
The SCCG Talent Portal will attempt to utilize SCCG’s history in the respective spaces to recruit for every level of business experience including entry-level roles to C-suite level executives.
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