Fast Track partners with Suprema Group in Brazil
This continues Fast Track’s expansion in the Brazilian iGaming market.
Player engagement platform Fast Track has announced a partnership with Suprema Group, an operator based in Brazil.
Through this deal, Suprema Group will use Fast Track’s CRM platform as it looks to enhance its efficiency within its operations, while also looking to increase player engagement.
The operator has a number of brands and works with BetConstruct, which partnered with Fast Track back in May, working with a number of brands in Brazil, covering online casino and sports betting.
Overall, Fast Track will look to boost the player experience of Suprema Group’s active users with its “comprehensive suite of automation, real-time data integration, and AI-driven personalization,” while also looking to streamline its CRM strategies to help the overall growth of the business.
Recently, Fast Track also partnered with 4Play, an operator that launched last year which covers both casino and sports betting, mainly within the Brazilian market, looking to help improve player retention and to streamline operations to enhance its overall player engagement.
Fast Track Co-Founder and CEO Simon Lidzén said, “We are ecstatic to join forces with Suprema Group.”
“Suprema shares a commitment to innovation and excellence in the iGaming industry. We are honoured to support their vision and look forward to a successful collaboration that will benefit their extensive portfolio of brands.”
In other LatAm news, Reevo has agreed a strategic partnership with Vibra Solutions as it looks to continue to expand its footprint within Latin America.
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