Wire Industries, the company that owns and operates sports betting marketplace WagerWire, has announced the formal establishment of FantasyWire and the Wire Media Group as independent verticals. This expansion should allow the companies to operate fantasy sports products and other types of gaming independently of sports betting, while looking to accelerate the growth of its media and affiliate segments.
FantasyWire is now a separate consumer brand operating with WagerWire within the Wire Technologies family. FantasyWire is the first-ever DFS pick ‘em marketplace on RealTime Fantasy Sports (RTS), and with trading also available on the WagerWire app.
The Wire Media Group (WMG) represents the Wire Industries’ media network, The Wire, and affiliate marketing division, The Sports Influencers. The group was launched in 2023 by creating original content across social platforms.
“This is a natural evolution of our business that we have been planning ever since we founded the company in 2021 as the corporate entity Wire Industries,” Wire Industries Co-Founder and CEO Zach Doctor said.
“Our sports betting marketplace WagerWire has demonstrated that players love the optionality provided by a liquid and open market for active bets, while delivering significant player engagement value and cost-effective user acquisition for our partner sportsbooks. Now, we’re introducing this same economic principle to fantasy sports and other types of gaming.”
The Sports Influencers also operate under the WMG division. The company drives sign-ups to multiple affiliate partners, including FanDuel, Caesars, BetMGM and PrizePicks.
The Wire Co-Founder and CEO Travis Geiger also commented, “Then with our creator partners, The Wire utilizes purpose-built AI production services to aggregate massive amounts of daily content to generate snackable clips, search-optimized articles and data visualizations to amplify discoverability and cross-pollinate different audiences.”
Wire Technologies is also building additional gaming verticals including PonyWire, a marketplace for horse racing bets, ContestWire for entries in survivors, pools and brackets and DataWire, its in-house data department developing pricing models and betting tools as well as content and data visualizations.
