Caesars acquires sports betting technology provider ZeroFlucs
The announcement follows the integration of ZeroFlucs’ technology into the Caesars sportsbook platform through a commercial arrangement.
Caesars Entertainment (Caesars) has announced the acquisition of sports betting technology provider, ZeroFlucs, which enables sports betting operators to augment pricing offerings while leveraging existing data sources and relationships.
The new agreement follows a successful integration of ZeroFlucs’ technology into the Caesars sportsbook platform through a commercial arrangement that enabled the recent launch of new products, such as in-play same-game parlays (SGP) and a menu of SGP-eligible markets for Major League Baseball.
“We are excited to welcome the talented ZeroFlucs team into the Caesars family,” President of Caesars Digital Eric Hession said.
“Their expertise in data science and trading technology coupled with their passion for sports makes them a perfect fit with our team as we drive to offer our customers the best sports betting product that complements our award-winning Caesars Rewards program.”
Joining Caesars Digital as SVP of Pricing Initiatives, ZeroFlucs Founder and CEO Steve Gray said about the acquisition, “We are thrilled to be joining forces with the team at Caesars and can’t imagine a better home for our people or a platform for our product to shine on.
“Our team has always been passionate about being at the forefront of what’s possible in sports betting, and with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.”
ZeroFlucs will remain operational under the leadership of Gray and Carly Christensen, who also joins Caesars Digital as SVP of Pricing Technology, and will be supplemented by members of Caesars’ data science and data engineering teams.
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