Home News Disney to create ESPN+ sports betting hub

Disney to create ESPN+ sports betting hub

Published on December 11, 2020

Owain Flanders

During its annual investor day conference, Disney outlined plans to turn the ESPN+ sports streaming vertical into a hub for fantasy sports and other sports betting.

In terms of subscribers, ESPN+ is behind Disney’s other verticals such as Disney+ and Hulu. The company confirmed it had added 11.5 million new ESPN+ subscribers over the past year, but aims to increase this growth moving forward

The company described sports betting as an important area of growth, highlighting recent partnerships with DraftKings and Caesars Entertainment as key opportunities.

Disney signed a deal with Caesars in September this year. The agreement includes integrations from ESPN’s digital platforms to sportbooks from William Hill. Caesars agreed to acquire William Hill earlier this year for a total sum of £2.9bn ($3.82bn).

When DraftKings went public earlier this year, it was disclosed that Disney acquired 18.2 million shares in the sports betting company through its acquisition of 21^st Century Fox in 2019. 21^st Century Fox originally invested $160m in DraftKings in 2015.

Disney said it will be increasing its commitment towards sports betting with the aim of broadening the appeal of ESPN+.

The company announced the streaming platform will also show the National Collegiate Athletic Association Southeastern Conference American football league from 2024.

Essential Casino & Betting Guides

Looking for the best casinos or betting sites? Below you’ll find our recommended guides for 2026.

Tags/Keywords

Owain Flanders

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.