Bally’s partners with Ruby Seven Studios to launch Bally Play

June 5, 2024
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The online social casino offers more than 150 games.

Bally’s Corporation and Ruby Seven Studios have collaborated to launch a new free-to-play online social casino in North America, called Bally Play. 

Bally Play will feature an array of games, such as slots, table games, keno, bingo and video poker, and these will come from providers including IGT, Aruze, High 5 Games, Everi, Konami, BluBeri, and Gaming Arts among others. 

In total there will be over 150 casino games, with titles like Wheel of Fortune, Double DaVinci Diamonds, Wolf Run Eclipse, Flaming Chilies, Sweet Spin and Rakin’ Bacon available to players on Bally Play. 

The new online social casino is accessible on Apple’s App Store, the Google Play Store and online, as well as on the Bally Play website. 

Bally's Corporation Chief Product Officer Sina Miri said, “As part of our growth strategy, we have been seeking to complement our physical and interactive gaming experiences with a best-in-class social casino.  

“Teaming up with Ruby Seven Studios has empowered us to craft a delightful and rewarding social casino experience for our current players, while also enticing new ones to join our platform.” 

Ruby Seven Studios CEO Michael Carpenter added, “Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies leveraging our social casino development and operational expertise.” 

In other company news, Bally’s in recent weeks has agreed to a deal with Carnival Cruise Line, which will see cruise benefits extended to Bally’s Rewards members, such as discounts, access to special events, etc. 

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