The operator and the NHL team will partner on digital and social media content, with DraftKings takeovers of the Predators page, as well as app integrations and social media giveaways, while the operator will have a regular presence in the “This Week in Smashville” newsletter.
The deal also includes a sponsorship arrangement of the Predators’ Bridgestone Arena home, which will see the US-based fantasy and sports betting operator’s branding and content integrated throughout the arena.
This includes DraftKings signage incorporated on the Lexus Lounge LED screen for all regular and postseason home games, and virtual signage visible on TV for all regionally broadcasted Predators matches.
The deal follows DraftKings launching its mobile sportsbook app in Tennessee, of which Nashville is the capital of, in October.
DraftKings chief business officer Ezra Kucharz said: “After recently launching the top-rated DraftKings Sportsbook app in Tennessee, we are thrilled to continue our momentum in the state by announcing our latest team deal with the Nashville Predators.
“As a result of this collaboration, Predators fans will get the full DraftKings experience both on and off the ice as we look forward to the return of hockey season.”
The partnership is the latest agreement with a sports team in the US for DraftKings, which became the official daily fantasy sports partner, official sports betting partner and online gaming partner of National Basketball Association (NBA) team the Detroit Pistons, last month.