IGT PlaySports is new partner for Lac Vieux Desert Northern Waters Casino & Resort
The expanded collaboration will include trading advisory services.
IGT has agreed a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet.
Through this deal, IGT’s PlaySports Trading Advisory Services Team will support sports betting in Michigan, expanding on the existing relationship between the pair.
The casino’s sportsbook has been powered by IGT since 2021 and now IGT PlaySports will offer a range of trading-related services.
On top of this, the casino plans on deploying IGT’s PeakBarTop cabinets, which includes Total Gaming software, allowing players to play Game King video poker, slots, keno and sports betting from a single device and a single gaming wallet
Lac Vieux Desert Northern Waters Casino & Resort General Manager John McGeshick said, “IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers.
“IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience.”
IGT President of Sports Betting Joe Asher added, “The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services.
“In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement.”
This week also saw IGT report its 2024 first-quarter revenue showing a 1% rise in revenue and operating income which “exceeded the company’s expectations.”
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