PrizePicks has added yet another mixed martial arts fighter to its ranks, signing Justin Gaethje as a brand ambassador.
Through this deal, The Highlight, as Gaethje is nicknamed, will work with the Daily Fantasy Sport (DFS) operator to bring interactive experiences to PrizePicks players and MMA fans, ahead of his upcoming lightweight fight in Las Vegas and throughout the season.
As well as this, PrizePicks will be incorporated in the MMA star’s YouTube content and featured on posts on his social media channels.
According to PrizePicks, there has been growth of mixed martial arts in daily fantasy sports, so it would make sense it has added another MMA brand ambassador.
Towards the end of March, the DFS operator signed an exclusive partnership deal with UFC Bantamweight Champion Suga’ Sean O’Malley to become a brand ambassador, where he will engage fans through new content including personalized social media, event appearances and VIP experiences.
PrizePicks Co-Founder and CEO Adam Wexler said: "Justin Gaethje is pure electricity in and out of the cage, adding another great personality to the PrizePicks family.
"MMA is a rapidly growing segment for our members and Justin is the perfect person to help us reach those audiences in new and engaging ways."
This continues what has been a busy few weeks for PrizePicks, securing several deals.
Just yesterday, for example, it was announced by PrizePicks that it had extended its partnership with baseball team, the Atlanta Braves; 2024 is set to be the fourth season in which the operator will take up the position of Official Daily Fantasy Sports Partner for the team.
