North American daily fantasy sports (DFS) operator PrizePicks has signed an exclusive partnership deal with Bantamweight Champion Suga' Sean O'Malley. Under the terms of the multi-year agreement, O’Malley will represent PrizePicks as a brand ambassador.
O’Malley will collaborate with PrizePicks to engage fans through new content that includes personalized social media, event appearances, VIP experiences and integration into“Sean Reacts” YouTube videos.
Company Co-Founder and CEO Adam Wexler discussed the partnership by saying, "Sean O'Malley is one of the most electric athletes, not just in MMA, but across all sports.
"Our partnerships are more than just a sponsorship, it's an opportunity to collaborate with unique personalities to create entertaining experiences for the PrizePicks community."
O’Malley and PrizePicks will build on an existing collaboration with this new deal. The company recently launched its Less Talk, More Action, More Suga campaign for O’Malley’s championship match.
O’Malley explained his relationship with PrizePicks prior to becoming a brand ambassador.
He commented, "Before ever talking business with PrizePicks, I was a fan of their games.
“PrizePicks is ahead of the curve in the sports-entertainment world, and I'm stoked to continue working with them."
PrizePicks recently launched its peer-to-peer fantasy sports title, PrizePicks Arena. The new game gives players an opportunity to show off their skills by competing against other players and “builds on PrizePicks' existing game and extends the second screen sports entertainment experience within the PrizePicks community.”
PrizePicks Arena is now available in the US in Alabama, Tennessee, West Virginia and Wyoming.
The company recently signed an agreement with the Dallas Stars that will allow the PrizePicks brand to appear during Stars’ game telecasts through advertising. PrizePicks can also offer fans VIP experiences as part of its deal with the Dallas Stars.
