Scientific Games, Delaware Lottery Launch New iLottery Program
Scientific Games and the Delaware Lottery have launched a new iLottery program that delivers a high-quality player experience to help boost long-term, sustainable growth for education, health and social services, public safety, and other services in the state of Delaware.
New iLottery Program Gives Players Access To eInstant Games
The new online sales program gives Delaware Lottery players safe and secure access to eInstant games, while providing player rewards through integration with the lottery’s existing Delaware Lottery Players Club online loyalty program.
“We are excited to bring our global expertise, content and technology to the Delaware Lottery with an evolutionary iLottery solution developed to adapt to consumer play preferences and market trends,” said Matt Lynch, President of Digital for Scientific Games.
“The Delaware Lottery has a strategic vision. Their leadership’s forward-looking, player-centric approach, starting with launching a loyalty program and moving to a robust iLottery and omnichannel platform, ensures scalability and long-term sustainable growth for the Lottery and its beneficiary programs.”
Program Integrates With Delaware Lottery Players Club
According to the news release, the online sales program integrates with the Delaware Lottery Players Club, Scientific Games’ achievement-based loyalty program for retail and digital play.
In fact, the loyalty program features mobile app ticket scanning, second-chance drawings, and bonus points for tickets entered which are redeemable for rewards drawings.
The iLottery program also expands on Scientific Games’ list of available products across the Delaware Lottery’s portfolio, including sports betting and the Scientific Games Enhanced Partnership instant game management program.
In addition, the iLottery program adds to the Delaware Lottery’s gaming machine central monitoring system, lottery central gaming system, draw and Keno monitor games, along with retail point-of-sale and self-service vending technology.
“As the provider of the Delaware Lottery’s online loyalty program and retail games, Scientific Games has a unique understanding of our players and our full lottery offering,” said Delaware Lottery Director Helene Keeley. “iLottery was the next step to give Delaware players easy, convenient digital access to our entertaining games.
“Launching an integrated, state-of-the-art iLottery program as part of the Delaware Lottery Players Club offers our players the opportunity to experience the thrill of playing how they choose — at retail or online — so we can continue driving maximum transfers to the state’s General Fund.”
Scientific Games Unveils List Of Features
Per Scientific Games, a cutting-edge feature of the program is SG PAM, a secure player account management system for all player account activity and wallet transactions across retail and digital.
Other features of the iLottery program include:
- Healthy Play program for responsible gambling
- Mobile first design
- Market-leading bonus engine
- Award-winning CRM services
- Over 250 top-performing eInstant games, including licensed brands like MONOPOLY
- SG Content Hub with premier portfolio of eInstant games from iLottery studios worldwide
Players can create an account on the official Delaware Lottery Players Club website, or the dedicated Delaware Lottery Players Club mobile app.
What’s more, the new iLottery program delivers a comprehensive responsible gaming program, as well as Healthy Play features for budgeting.
The lottery content provider entered into another business deal at the end of last year.
In December, Scientific Games partnered with Gift & Go, an online gifting and rewards technology platform powered by Amazon Business.
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