Kambi Signs Multi-Year Sportsbook Deal with Pickwin in Mexico
Kambi Group plc (Kambi) has agreed to a multi-year partnership with Pickwin to provide its state-of-the-art Turnkey Sportsbook to one of Mexico’s fastest-growing online sports betting operators.
Pickwin Now Has Access To Bet Builder Solution
Kambi’s Turnkey Sportsbook will replace Pickwin’s previous third-party sportsbook provider. The operator and its players will have access to advanced trading capabilities, compliance expertise, and Kambi’s award-winning Bet Builder solution.
“We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico,” said Werner Becher, Kambi Group CEO.
“Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth.”
According to the news release, Pickwin will also benefit from shared margin-driving insights provided from Kambi’s extensive global partner network.
Pickwin To Offer Superior Pricing, Risk Management
In addition, this partnership means Pickwin will be able to offer enhanced pricing and risk management through the billions of bets processed by Kambi annually.
“Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market,” said Diego Sanchez, Pickwin, co-founder and CEO.
“Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players and we are excited about the opportunities this collaboration will present.”
Meanwhile, the partnership further strengthens Kambi’s footprint in Mexico while boosting its reputation “as the leading B2B sportsbook supplier in Latin America for operators seeking cutting-edge technology and excellence in regulated markets.”
In July 2025, Kambi signed a Turnkey Sportsbook partnership with RedCap to provide sports betting solutions for the operator’s brands in El Salvador and Panama.
Kambi, Churchill Downs Incorporated Extend Partnership
This news comes on the heels of Kambi Group plc and Churchill Downs Incorporated (CDI) agreeing to extend their long-standing sports betting partnership.
Under the renewed multi-year deal, CDI will maintain access to Kambi’s Turnkey Sportsbook for consistent operations at each of their on-site sportsbooks and racing venues.
The extended agreement will provide Kambi’s premium retail sportsbook technology at CDI’s 15 retail sportsbooks located across eight states.
CDI also expanded its retail sports betting footprint into Maine this past December.
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