Polymarket Strikes Deal With Dow Jones, WSJ To Provide Prediction Data

Polymarket and Dow Jones, the parent company of The Wall Street Journal, announced an exclusive prediction market partnership on Wednesday morning.
Dow Jones To Receive Prediction Market Data
Polymarket will provide real-time prediction market data on several Dow Jones’ digital platforms, including Barron’s, Investor’s Business Daily, MarketWatch, and The Wall Street Journal.
The Dow Jones sites will launch “consumer-facing features incorporating prediction market data, including a custom earnings calendar highlighting market-implied expectations around corporate performance,” per the news release.
As part of partnership, Polymarket data will be displayed throughout the digital products, including homepage and market-related pages, in addition to select print placements.
We're honored to be named the Exclusive Prediction Market Partner of the Wall Street Journal & the Dow Jones.
— Polymarket (@Polymarket) January 7, 2026
The World's Largest Prediction Market™ 🤝 the most trusted voices in finance pic.twitter.com/S6o7qkCUS6
“The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers,” said Shayne Coplan, founder and CEO of Polymarket.
“As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information. This partnership combines journalistic insight with real-time market probabilities – including the most-watched business news like public company earnings reports – to create a truly comprehensive news experience for readers.”
Polymarket Enhances Market Coverage
Polymarket traders predict the outcome of future events across politics, pop culture, and sporting events. The traders win when they’re predictions are correct.
It offers sports event contracts on the NFL, NBA, NHL, college football, and college basketball. The trading exchange also has other media deals with Google, X, and Yahoo Finance.
“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events,” said Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal.
“Our mission is to help people make decisions by offering them reliable news, data, and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
Polymarket’s media deal with Dow Jones is similar to prediction market rival Kalshi’s deal with CNN. Unlike other licensing deals, CNN is not paying for Kalshi’s data.
Chris is a dedicated sportswriter and long-time expert in sports betting. He earned his bachelor's degree in English and Creative Writing from Southern New Hampshire University.
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