November 15, 2021 Casino, Interview

Bringing The Edge

By

Michael Barlett speaks to TransAct Technologies SVP global casino and gaming, Tracey Chernay.

TransAct Technologies Incorporated is a global developer of software-driven technology and printing solutions for high-growth markets, including food service, casino and gaming, POS automation, and oil and gas. TransAct has sold more than 3.3 million printers and terminals around the world.

Tracey Chernay, SVP global casino and gaming for TransAct Technologies, sat down with Gaming America at the recent Global Gaming Expo in Las Vegas to discuss new printers, an integrated software system to modernize how casinos distribute offers to players, and how to survive supply chain shortages.

 

What products/services did TransAct Technologies unveil at this year’s G2E?

We are featuring the Epic Edge ticket-in/ticket-out printer. It is our flagship product for use in slots, video lottery terminals and cash redemption terminals, along with other devices. We are also featuring the Epic Edge tabletop printer, which is designed for the cage as well as marketing and promotions desks. It takes the Epic Edge and builds it into a nice cabinet.

On the software side, we are unveiling Epicentral, a software system that prints intelligent offers to players while they are playing. The offers are based on a number of criteria – time of day, carded or uncarded play, and more. It automates promotions to players to allow casinos to provide loyalty rewards and incentivize players to come back to them. It has a new feature called Mobile Host, which uses a tablet to make those same types of offers by a casino employee walking the floor. The casino host can print an offer to a known player. It provides more flexibility and ways to use Epicentral.

Because we are active in the sports betting market, we have the Epic 880, which differs from ticket-in/ticket-out printer because a sports betting ticket can be varying lengths. The Epic 880 is a roll-fed printer.

 

Were your production timelines and/or new product reveals disrupted by the pandemic? If so, how?

Supply chains are interrupted worldwide, but we have been able to supply product to all of our customers all over the world without delay or interruption. We have to face challenges every day, but we are meeting demand. We have a multi-pronged manufacturing capability, with a facility in Ithaca, New York and some offshore. Our operations department deserves an award for what they have been able to do.

 

Is this the company’s first convention in a while?

We did NIGA (National Indian Gaming Association), OIGA (Oklahoma Indian Gaming Association) and WIGA (Washington Indian Gaming Association). We are very devoted to our Native American property partners and like to support them at their trade shows and give them the products they need.

 

What was the goal for TransAct at G2E?

We want to see each and every one of our customers, and many of those who are here at the show, to be able to show them what is new and focus on the Epic Edge. Ultimately, we want to grow sales by creating a demand for our product.

 

What are TransAct’s goals for the rest of 2021 and into Q1 of 2022?

We have a high amount of concentration in driving new Epic Edge sales in casinos throughout the world. That is done by showing the benefits of our product, including our higher-resolution printers, our firmware, and the communication capabilities we build in. We have had a strong recovery year and we want to continue that level of sales through 2021. In 2022, we hope to really step up our sales and win some competitive share.

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