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Mark Sullivan is a casino industry analyst and editor with a background rooted in both gaming operations and data-driven analysis. He brings a practical, ground-level understanding of how casinos function, across brick-and-mortar floors and digital platforms, while maintaining a sharp focus on player experience, transparency, and long-term value.
Before moving into gambling media, Mark spent years working alongside casino- and gaming-adjacent businesses, where he gained firsthand exposure to how decisions on game mix, payout structures, promotions, and player incentives directly impact engagement and revenue. That experience shaped his analytical approach: casinos aren’t just entertainment products, but carefully balanced systems where small changes can meaningfully affect player outcomes.
Expertise
Mark’s transition into casino content came naturally, blending his operational insight with editorial rigor. He evaluates online casinos through the same lens used inside the industry, looking beyond surface-level bonuses to examine terms and conditions, RTP consistency, volatility profiles, payment reliability, and platform performance. His work emphasizes realism over hype, helping players understand what actually matters when choosing where and how to play.
In his editorial role, Mark oversees casino reviews, comparison guides, and strategy content, ensuring accuracy, fairness, and alignment with real player intent. He works closely with technical and SEO teams to ensure content is both discoverable and structurally sound, without sacrificing analytical depth.
Mark also has deep experience with skill-based, mathematically driven casino games, including video poker and table games, where optimal strategy, paytables, and variance are critical. His coverage prioritizes games and operators that demonstrate fair math, transparent rules, and sustainable player value, reflecting the standards he believes the modern casino industry should uphold.
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