In-Person registration in Nevada causes operators to skip state

Operators are hesitant to bring business to Nevada as customers are required to register in-person at a sportsbook to access services.

Nevada gambling law is causing many operators to skip bringing online business ventures to the state, due to the requirement of customers to register in person at a sportsbook in order to set up a mobile wagering account.  

This is to say that, despite operators like DraftKings and FanDuel offering gambling experiences completely online, for Nevada, the only places that this online content can be accessed is while inside a land-based casino or venue. This has caused these sports betting platforms to opt out of providing services to the region, as have Fanatics Betting and Gaming and ESPN Bet, despite providing services to many other states.  

Nevada accounts for roughly 1% of the U.S. online gambling revenue, with analyst Chris Krafcik stating that the state, “is not a must —not even close — for FanDuel and DraftKings.” As such, it seems Krafcik does not believe the revenue generated by the state makes it worth most operators to begin operations, limiting the number of operators available to customers.  

Moreover, Nevada does not have a licensing category for online sports betting. Instead, state gaming regulators give out licenses to casino companies to allow them to operate multi-property sports betting, and individual casino owners can receive a sportsbook license from a gaming equipment provider. Mobile sports betting is approved as an associate technology in Nevada, thus making in-person registration a requirement.  

Due to many operators choosing to not provide online sports betting in Nevada, the state’s most successful sports betting operators are currently BetMGM and William Hill US.  

Beth Turner

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