North Dakota: Elys America debuts retail sportsbook at 4Bears Casino & Lodge

The North American brand has partnered the lodge to offer bookmaking services and sports betting technology.

The Three Affiliated Tribes Gaming Commission has granted Elys Game Technology a Class III Contractor license. This will allow the company to provide “goods and services” to North Dakota’s 4 Bears Casino & Lodge.

Under the terms of the agreement, Elys Gameboard Technologies will offer bookmaking services and sports betting technology to the lodge.

This is the latest move in the company’s Elys America brand expansion plan. The recent Elys America logo and platform launch is part of a company focus on North American brand advancement. As part of the rebranding, the company has released a corporate website, as well as created new color schemes and typography that are tailored for a North American audience.

The company said the initiative reflects its desire to “express the development of the all-new US and Canadian facing sports betting platform for retail and mobile markets in North America.”

Guests at the Vegas-style sportsbook bar and lounge can access wagering options on sporting events from several pro national leagues that include the NFL, NBA and MLB. Sports bettors can also take advantage of opportunities to bet on college football and basketball games through 4 Bears Casino & Lodge.

Players can access both in-person ticket counters or via self-service kiosks. The recently remodeled lodge is home to a sports bar that offers a gaming stations and a dining room, as well as 90 guest rooms, a spa, a fine dining steakhouse and several meeting rooms.

Elys recently partnered with Santa Claran Casino Resort in New Mexico to launch its sportsbook under the Elys America brand name.

Elena Rodriguez

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