Tipico Sportsbook partners with NASCAR to kick off ‘Ride with Zane’ campaign
The company will represent NASCAR as a sponsor of the Craftsman Truck Series race in Ohio this summer.
Global sportsbook operator Tipico has partnered with Front Row Motorsports (FRM) and will sponsor the No. 38 Ford F-150 in the NASCAR Craftsman Truck Series (NCTS) race at the Mid-Ohio Sports Car Course. The race is scheduled for July 8.
Tipico Sportsbook users will have access to an exclusive welcome offer called “Ride with Zane,” which will allow players in Ohio, New Jersey, Colorado and Iowa to have their names featured on 2022 NCTS Champion Zane Smith’s truck. To qualify, players must make a minimum deposit of $38 to their Tipico Sportsbook account.
Tipico North America CCO David Paschkes said, “Tipico is thrilled to be partnering with the Front Row Motorsports racing team, a group that has set a remarkable pace in the NASCAR circuit with their impressive strides and monumental wins achieved in under two decades of racing.
“We recognize the significant role teams like FRM have played in propelling the growth of sports betting handle and increasing popularity in the sport of NASCAR.”
Paschkes went on to explain the company’s goals for the collaboration.
He concluded by saying, “Through our partnership, we aim to increase our presence and support the NASCAR community, especially those in Ohio, New Jersey, Colorado and Iowa, by bringing the excitement of sports betting directly to fans where the action is happening.
“As a leading sports betting platform, we are committed to providing an unparalleled experience for all fans and enthusiasts of NASCAR.”
Tipico US recently launched its free-to-play game contest in the state of Ohio via its “Win Ohio” campaign.
The release was in anticipation of sports betting legalization in Ohio, which went live in January. “Win Ohio” was created to “celebrate the platform launch and reward the state’s most passionate sports fans.”
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