Station Casinos “charms” guests with new NFT rewards

STN Charms will be awarded to Boarding Pass members of Station Casinos as part of its loyalty program.

Station Casinos has launched STN Charms, an NFT casino loyalty rewards program, available throughout its properties. Boarding Pass members of Station Casinos will now see a shamrock non-fungible token (NFT) displayed on their slot machine’s service window, as part of an auto-enrollment to the new program.

STN Charms can also be viewed online at the STN Charms marketplace, where players can browse, buy and sell available NFT charms in a catalogue. The Charms will also ‘level up in luck’ as guests win. Guests can also collect all Charms, with multiple ways to earn and win them.

New Charms will be released every month and can be sorted by category, rarity and luck level, which is the value associated with the player’s winnings while the Charm is active on their slot machine.

Tom Mikulich, SVP of Innovation at Station Casinos, said, “We are thrilled to be launching this innovative program to create a more engaging way for our guests to earn unique rewards and customize their play.

“Through our patent-pending, game-changing technology, we believe STN Charms will reshape the casino gaming landscape and modernize loyalty programs for a more rewarding and fun gaming experience.”

STN Charms was created in partnership with web3 service providers Mintable Pte and Intergalactic Agency. Mintable’s platform provides guests with the ability to buy, sell and display the NFTs, while Intergalactic developed the look, feel and end-to-end system for the digital Charms.

Pat Gordon, Director of Innovation at Station Casinos, said, “Guests will be welcomed to personalize their gaming experience by collecting the NFTs in their Charm Box and by leveling up their Charms.

“No additional enrollment is needed as guests can opt into Charms at their first card in. All guests will automatically receive several free digital good luck Charms (NFTs).”

Stephanie Feeley

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