DraftKings launches New Hampshire sportsbook at The Brook
DraftKings has launched a new retail sportsbook in New Hampshire in partnership with The Brook and the New Hampshire Lottery.
The sportsbook has been launched at The Brook. Owned by Nevada-based Eureka Casino Resorts since January 2019, the 90,000 square foot facility was formerly known as Seabrook Park before its transformation into a new race and sportsbook property.
DraftKings has introduced the sportsbook in The Brook’s new area, “The Stadium,” a seated space for sports watchers and bettors.
The sportsbook has been introduced with enhanced safety and sanitization measures in place in light of the current COVID-19 pandemic. Safety measures include physical distancing, hand sanitizer stations through the property and mandatory mask wearing.
Commenting on the launch, Ezra Kucharz, chief business officer at DraftKings, said: “DraftKings is a customer-first company that looks at the many ways fans engage with sports.
“Our valued collaboration with The Brook and the New Hampshire Lottery will bring an immersive and entertaining in-person sports betting experiences to fans in New Hampshire.”
Andre Carrier, CEO of The Brook, said: “We are proud to collaborate with the New Hampshire Lottery and DraftKings to open New Hampshire’s first retail sportsbook in a venue we know will live up to our motto: Live Free & Play.”
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