DraftKings recruits Steve Aoki as brand ambassador
The DJ and producer will aid Web3 efforts and focus on the Reignmakers franchise.
Two-time Grammy-nominated DJ and producer Steve Aoki has joined DraftKings as the official brand ambassador of DraftKings Marketplace. Part of Aoki’s role with the company includes offering support to DraftKings’ Web3 efforts. Aoki will focus on DraftKings’ Reignmakers franchise, which is an NFT-based fantasy sports series.
DraftKings Co-Founder and President, DraftKings North America Matt Kalish commented: “Steve Aoki is globally recognized for his contributions to the music industry and more recently, for his involvement with digital collectibles. I am excited to welcome him to the DraftKings family.
“Having him on board will provide us with a refreshing perspective for future, community-driven projects, and I look forward to bringing new experiences to our customers and to Steve’s fans.”
Other responsibilities in Aoki’s new role include promoting exclusive DraftKings Marketplace digital collectables. He will collaborate with the company to kick off the Aoki 2022 All-Star Access Pass, scheduled for release on Wednesday.
Fans who purchase passes can utilize the Reignmakers Football private access contests during the 2022 NFL season.
Aoki said he is looking forward to teaming up with DraftKings and reaching a new generation of fantasy sports fans.
He said: “I am excited to be working with DraftKings to build out the next generation of fantasy sports.
“Through Reignmakers Football, DraftKings customers can have ownership of their rosters in an innovative way that Web3 can provide.”
DraftKings is the official sportsbook provider of the Oregon Lottery has an exclusive market access partnership with Tulalip Tribes of Washington to bring its retail sportsbook to the state.
Its sportsbook is live in Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Louisiana, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia, West Virginia and Wyoming.
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