Eugenie Golovina appointed as Chief Marketing Officer of Betegy
The new CMO will focus on expansion through broadcast, casino and fantasy sports in the US.
Betegy is a sports data and automated content provider and currently provides content and engagement for companies such as Yahoo Sports and ESPN.
On May 23, 2022, the company announced that Eugenie Golovina has been appointed as Chief Marketing Officer or CMO of Betegy. Golovina formerly worked as the JKR Investment Group’s Director of Global Comms.
She also worked for global companies which included Jaguar Land Rover, Turkish Airlines, and Phillip Morris International. During her time with the JKR Investment Group, she oversaw the positioning of the fund’s portfolio companies and plans to continue her partnership with the company as a consultant.
Golovina will be responsible for the company’s growth across the US and Europe. At the moment, Betegy has marketing solutions in place in the United States with ShotTracker, World Series of Poker, PokerGo, and EsportsTV.
Speaking on her new appointment, Golovina said: “I’ve been working alongside Betegy as a consultant on the side of JKR Investment Group for over a year now and I’m very much impressed by the team and the product itself. I am also inspired to see JKR promoting their employees to the new exciting positions within their portfolio.”
Alex Kornilov, CEO at Betegy said: “We are always looking to add innovative, ambitious people to the Betegy team and Eugenie ticks all the boxes for us. We’ve collaborated closely in the past and we’re delighted to welcome her to the company.”
Golovina continued: “There are many exciting milestones hit together in the months coming and lots to look forward to in the roadmap.”
Betegy is a sports data company that was founded in 2012 and focuses on analytics and data visualizations. Their list of clients includes ESPN, Yahoo Sports, Kicker, Sportsbet, Bwin, Tipico, and Ringer Axel Springer.
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