DraftKings, VSiN to deliver betting programming during bracket reveal
Flurry of March Madness shows coming Sunday.
DraftKings and the Vegas Sports Information Network (VSiN) on Thursday said they will offer college basketball fans a first look at the betting lines as the NCAA Men’s College Basketball Tournament bracket is revealed on March 13.
DraftKings said the show known as “Line Drop: The Bracket presented by KFC” will launch a series of programs designed to capitalize on the popularity of March Madness, as well as leverage the operator’s growing media portfolio.
Line Drop: The Bracket will be available Sunday via DraftKings’ YouTube Channel and VSiN. The two parties said fans will get a first look at the opening lines set by the DraftKings trading team.
Sunday’s Line Drop show will be hosted by DraftKings’ Jessie Coffield and Julian Edlow, along with VSiN’s Stormy Buonantony and Tim Murray. Officials said viewers will get immediate reaction and analysis to betting lines as the matchups are revealed.
In the first hour, VSiN’s Josh Appelbaum, DraftKings’ Johnny Avello and StuGotz from the Dan Le Batard Show with StuGotz, will break down the brackets and reveal their best practices for betting on the Tournament.
The Line Drop: The Bracket presented by KFC will continue exclusively on DraftKings’ YouTube channel with more in-depth analysis of the Men’s College Basketball bracket. The second hour will feature more analysis from DraftKings personalities and voices from Meadowlark Media, including upset and giant killer experts Tom Haberstroh, Peter Keating and Jordan Brenner, as well as Dan Le Batard and StuGotz talking “best beats” and “March sadness.”
Kate Fagan and Jessica Smetana will preview the Women’s College Basketball Tournament, including players to watch and key storylines.
At 7 pm ET, VSiN will transition to Tournament Betting Breakdown, exclusive programming available on VSIN.com. Tournament Betting Breakdown will showcase the network’s proprietary database of tournament trends to help fans fill out their 2022 brackets. Stormy Buonantony and Tim Murray will leverage exclusive betting data to uncover tournament favorites, identify early upset victims and predict potential “Cinderella stories.”
Later in the evening, Jonathan Von Tobel and Amal Shah will take the helm as hosts, joined by Shaun King and Matt Youmans for an early look at line movement and betting splits.
VSiN said its own college basketball savant, Greg “Hoops” Peterson, will contribute throughout the day, breaking down all 68 teams, highlighting his favorite bets, and offering insider analysis on smaller conference teams.
Mike Golic Sr. and Jessica Smetana will give their tournament predictions and preview their new show, Golic and Smetty, launching on St. Patrick’s Day, March 17.
“As viewers turn their eyes to the college hoops postseason, DraftKings will deliver new content catering to the skin-in-the-game fan,” Brian Angiolet, DraftKings Chief Media Officer, said in a statement. “We have assembled a diverse lineup of sports personalities and voices to engage customers and provide a unique perspective on the bracket.”
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