Incentive Games to enter US market after deal with FanDuel
Scottish developer to offer a bespoke product for American customers of FanDuel.
Incentive Games has officially arrived in the North American market after the Scottish developer of free-to-play sports games and casino games entered into a partnership with FanDuel Group.
As per the agreement, Incentive Games will offer to FanDuel a custom-made Daily Free Game. The goal of this new offering will be to encourage acquisition and retention as well as reactivation.
The new game will be offered in any state where FanDuel operates an online casino.
Coming into the US is a big move for Incentive Games. It specializes in creating sports-related games with the goal of attracting players who would not normally play casino games.
Group CEO Josh Gordon spoke of the prudence of Incentive Games’ choice in partner: “We have taken our time to choose the best partner for us in the US. It was clear from the first meeting that FanDuel was that partner. They have a great culture, and we believe in their vision for the product. We are delighted to be working with the FanDuel brand and company, and we hope this is the start of things.”
Gordon offered words to the power of the product, too: “Free-to-play games are a powerful tool when it comes to acquiring players and reducing churn, and our games will allow FanDuel to stand out from their rivals in a hugely competitive market.”
Expressing similar sentiments, Andrew Gradwell, the Vice President of iGaming Product at FanDuel, had the following to say: “We are always looking for ways to offer more engaging ways to deliver value to our players, and we believe Incentive’s daily free game mechanic will allow us to excel in this area.”
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