FanDuel signs Jon Rothstein as exclusive sports betting partner
Rothstein will produce content on his social media, discussing betting in relation to college basketball.
Jon Rothstein, the host of College Hoops Today, has agreed an exclusive partnership with the sports betting giant FanDuel.
Per the terms of the multi-year agreement, Rothstein will become an exclusive sports betting partner to the operator, producing content on his social channels and contributing to the company’s digital shows and programming.
“I couldn’t be more excited to partner with FanDuel,” Rothstein said.
“The digital media space has drastically changed in the last five years and I’ve been searching for the right opportunity to bring all of my content to one place, this is that opportunity. College basketball fans have an insatiable desire for content and I look forward to partnering with FanDuel to give them the best content that they can receive each and every day. There is no ceiling with this marriage and I can’t wait to get started.”
Moreover, Rothstein will work to produce written content for the operator and collaborate with the company on offerings and promotions. FanDuel is also set to gain access to Rothstein’s name, likeness and popular catch phrases, like “We sleep in May.”
“Jon is an emerging talent with a passionate following, and we’re looking forward to working with him as we bring together sports betting and college basketball,” said Mike Raffensperger, CMO, FanDuel Group.
“We’ll work together to customize the betting and basketball experience, taking things to the next level for college hoops fans.”
This follows the announcement that FanDuel is preparing to launch its mobile offering in the state of Louisiana this week. The Pelican State is ready to fully launch its online sportsbook market, with other operators including DraftKings, Penn National Gaming and WynnBet.
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