PGA Tour partners with The Action Network to launch GolfBet
The PGA Tour and The Action Network have partnered to launch GolfBet, a golf-centered betting content platform.
The Action Network will host the platform on its website and mobile app.
The PGA will provide video content and Tour data for GolfBet.
Norb Gambuzza, SVP of Media and Gaming for the PGA Tour, said: “We believe that golf fans and sports bettors alike are in search of a deeper level of information that has not existed until the launch of GolfBet. The Action Network is the perfect partner to create this type of content platform to educate and entertain fans about responsible betting on golf while bolstering the overall gaming ecosystem.”
Gambuzza said that over the course of a typical PGA Tour season, approximately 1.2m golf shots are taken, giving bettors plenty of opportunities to wager.
Last August, the PGA Tour relaunched a DraftKings fantasy golf product.
Patrick Keane, CEO of The Action Network, said: “The PGA TOUR is one of the most forward-thinking leagues and rightsholders around the massive growing legal sports betting business. Our consumers are passionate golf fans, and we are excited about the opportunity to enhance our coverage via the launch of the GolfBet platform.”
The Action Network, which launched in late 2018, offers free sports betting content as well as a subscription service, Action Pro.
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