PointsBet’s online platform comes to Virginia
The move signals further US expansion for Australian online operator.
PointsBet continued to expand its US presence after going live in Virginia with online and mobile sports betting. With a partner, racetrack Colonial Downs, the Australian online operator has officially been issued with a supplier license for sports betting from the Virginia Lottery.
PointsBet USA CEO Johnny Aitken commented on the move: “We are thrilled to be launching in Virginia with our partner Colonial Downs, now bringing our best-in-market technology to such a passionate sports community.
“Virginia sports bettors will now have access to the fastest online sports betting product with the most betting options, including robust in-play capabilities.”
To promote the launch, PointsBet has a special offer in which bettors will be able to use 10% of their cumulative wagers in free bets during the month of December.
As it enters the market, PointsBet will be able to exploit the partnership deal it already has with NBC Sports, which will allow it to use its television and online platforms to promote its products. As per the deal, NBC Sports will offer year-round multi-platform and marketing exposure, allowing for integration across NBC regional networks.
Regarding this partnership, PointsBet USA CMO Kyle Christensen said: “Our partnership with NBC Sports has positioned us well as we enter the market. Viewers who have become familiar with the PointsBet brand through our odds integrations and expert analysis during television broadcasts can now truly experience what sets PointsBet apart.”
The state is the eighth US market for PointsBet, after going live in New Jersy, Iowa, Indiana, Illinois, Colorado, Michigan and West Virgina. With a large and affluent population, Virginia could potentially be very lucrative for gaming companies.
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