Fanatics Partners with pointsville to expand FanCash distribution
The partnership will enable broader digital and in-person distribution of FanCash, allowing organizations to deploy the loyalty currency across Fanatics’ ecosystem.
Fanatics has partnered with Pointsville to expand distribution capabilities for FanCash, its loyalty currency designed to operate across the company’s commerce, collectibles and betting ecosystem.
The partnership will allow organizations to distribute FanCash through customized digital and in-person campaigns using unique codes, links and QR codes. The move strengthens Fanatics’ ability to deploy its loyalty currency across multiple fan touchpoints, including merchandise purchases, collectibles, ticketing and bonus bets.
Pointsville will connect partners to the Fanatics loyalty program through its digital asset and wallet infrastructure. Founded in 2020, the company provides platform-as-a-service tools for offchain and onchain asset issuance and management, with a focus on security, flexibility and user experience.
FanCash enables users to earn and redeem value as they shop, bet and collect within the Fanatics ecosystem, supporting the company’s strategy of integrating loyalty across its various business lines.
Gabor Gurbacs, Founder and CEO of Pointsville, said the partnership reflects a broader shift in loyalty programs. He said: “Loyalty is moving from isolated programs to unified and interoperable models. FanCash shows what that future looks like, giving fans the ability to earn and redeem value across experiences.”
Fanatics operates a global sports platform with more than 100 million subscribers, partnerships with over 900 sports properties and a retail footprint that includes more than 2,000 locations. The company employs over 22,000 people across its commerce, collectibles and betting divisions.
Pointsville recently closed a Series A funding round led by Valor Capital Group, aimed at accelerating digital asset adoption and real-world asset growth.
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