Pariplay, Rush Street Interactive extend partnership into Colombian market
Move grows off of proven success in New Jersey.
Two online gaming dynamos – Pariplay and Rush Street Interactive (RSI) – have announced the extension of their partnership in the Colombia. Following the deal, Pariplay’s extensive game platform will now appear on the website RushBet.co.
It is a worthy match and one not without precedent.
Pariplay is among the industry’s leading content providers and aggregators. Founded in Sweden and now owned by Aspire Global, it is able to provide the newly-coined RushBet.co with 120 game titles via their Fusion gaming platform. Much of the content has been adapted to suit the preferences of local taste.
RSI is a well-regarded online gaming and sports company that is highly active in both the US and the Latin American markets.
The partnership builds off of an earlier one which saw Pariplay’s content become available to RSI customers in the state of New Jersey. There the partnership is known as PlaySugarHouse.com.
Through this deal, both sides hope to show their commitment to the Latin American market, and they are hoping to add more games to the platform in the coming weeks.
These sentiments were echoed by RSI CEO Richard Schwartz: “Partnering with Pariplay in Latin America is very exciting as this deal reaffirms our commitment to provide our RushBet.co players with a dynamic and personalized mobile playing experience. Given that Pariplay’s high-quality games are already hugely successful with our New Jersey players, we expect our Colombian platers will also enjoy them.”
Adrian Bailey, Managing Director of Pariplay, struck a similarly upbeat tone on the state of the partnership: “Through our existing partnership with Rush Street Interactive in the US, we know that we have a trusted and highly professional partner in them, and we are extremely proud to further grow our collaboration with them into new markets.”
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