Caesars adds to Louisiana presence with media partnership
Caesars Sportsbook has partnered with Louisiana media outlets NOLA.com, The Advocate and Times-Picayune as an exclusive sports betting and odds provider.
Caesars Sportsbook will integrate live lines and odds into the newly launched Bet.NOLA.com. The website will include special promotions and odds boosts.
“The partnership with NOLA.com allows us to deepen our connection to the people of Louisiana, a community with which Caesars shares a rich history through casinos, hospitality, entertainment and the recently renamed Caesars Superdome,” said Chris Holdren, co-president of Caesars Digital, a division of Caesars Entertainment. “Through collaborative content, we will bring sports fans closer to the games they love by delivering fun, engaging and timely updates to keep readers apprised on what’s happening in the sports world.”
Louisiana officials said last week that the state is working to launch sports betting “as fast as possible,” and that eight operators had already applied for sports betting licenses.
Caesars has gone all-in in the Bayou State, signing a names rights deal for the Superdome, home of the New Orleans Saints, and a sportsbook partnership with Louisiana State University Athletics.
The latest deal gives Caesars access to tens of thousands of print and digital readers daily.
“Caesars has long operated in the region and we know that for so many of us, our days start by visiting NOLA.com or grabbing a copy of the paper,” said Dan Real, regional president of Caesars Entertainment. “As we look to blaze the trail into legal sports betting in Louisiana, our collaboration with The Advocate, Times-Picayune and NOLA.com staff is another example of our commitment to serving the community.”
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