Washington Football Team first NFL team to launch AGA’s Bet Responsibly Campaign
The Washington Football Team has become the first NFL team to partner with the American Gaming Association for its Have A Game Plan Bet Responsibly public service campaign aimed at promoting responsible sports betting.
The WFT will display Have A Game Plan messaging through in-stadium activations, sponsored content on the team’s website, and campaign promotion on the team’s radio and television broadcasts. Broadcasts will include a 20-second spot encouraging fans to bet responsibly and directing fans to AGA’s Have A Game Plan website for additional resources.
“Getting sports betting right is a shared responsibility for everyone involved,” said AGA Senior Vice President Casey Clark. “The Washington Football Team’s partnership demonstrates their leadership and commitment to making responsibility core to their sports betting strategy. Today’s announcement puts Have A Game Plan in front of more fans and is a step further in building a responsible, sustainable legal market.”
Earlier this year the WFT became the first NFL team to partner with a mobile sportsbook operator, aligning with FanDuel in Virginia. The partnership allows FanDuel to serve as the operational partner for a sports betting permit held by the team.
In March FanDuel became the first mobile sportsbook operator to partner with the AGA’s responsible sports betting initiative.
Sports betting is legal in Washington, D.C. and Virginia and will soon launch in Maryland. The three jurisdictions collectively are home to millions of WFT fans.
“With legal sports betting now permitted across our region, we are ensuring responsible gaming serves as a foundation for how we engage in this exciting commercial market,” said Washington Football Team’s Chief Partnership Officer Scott Shepherd. “We’re not only proud to partner with the AGA, the architect of Have A Game Plan, but also proud to lead by educating fans as they enjoy football in an engaging, new way.”
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