RSI partners with Chicago Bears
NFL team makes its first foray into casino, sportsbook categories
Rush Street Interactive, Inc., a Chicago-based gaming company that operates BetRivers.com, and Rivers CasinoDes Plaines on Tuesday said they have agreed to a multi-year exclusive partnership with the Chicago Bears.
Rivers Casino Des Plaines is jointly owned by Rush Street Gaming and Churchill Downs Incorporated.
The agreement is the Bears’ first multi-year exclusive deal in the sportsbook and casino categories.
BetRivers now is the Bears’ official sportsbook partner, while Rivers Casino is the National Football League team’s official casino partner.
Per the agreement, terms of which were not disclosed, BetRivers and Rivers Casino will receive a mix of prominent in-stadium signage, and digital, social and print assets.
In addition, BetRivers will be the title partner of the team’s customized free to play game on the Chicago Bears official app brought to you by Verizon.
BetRivers.com said users will see collaborative promotions for exclusive Chicago Bears prizes and experiences while betting.
“We are incredibly excited to announce BetRivers and Rivers Casino as our first multi-year exclusive partner in the sportsbook and casino categories,” Ted Phillips, Bears president and CEO, said in a statement. “We look forward to connecting with our fans in fun and unique ways through these avenues and couldn’t be prouder to be building this relationship with a hometown company.”
Neil Bluhm, executive chairman and co-founder of Rush Street Interactive and Rush Street Gaming, added, “As a lifelong Bears fan, I am thrilled to have BetRivers and Rivers Casino partner with our hometown NFL team, the Chicago Bears, as the organization’s only official sportsbook and casino partner. We look forward to expanding our relationship with the Bears and their dedicated fan base, and offering innovative products and promotions as we remain committed to delivering a first-rate customer experience. This partnership also reinforces our commitment to hometown teams in states where we have our online and land-based sportsbooks.”
RSI was founded in Chicago in 2021. Through its brands, BetRivers.com and PlaySugarHouse.com, RSI currently is live with real-money mobile, online and/or retail operations in 10 US states: Pennsylvania, Illinois, New Jersey, New York, Michigan, Indiana, Virginia, Colorado, Iowa and West Virginia. RSI also is active internationally, offering its online casino and sportsbook in the regulated gaming market of Colombia.
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