MGM Resorts partners with AGA for RG awareness, contributes $250,000 to ICRG
The operator’s GameSense messaging will be displayed throughout multiple NFL stadiums for the 2025-2026 season, including those located in Las Vegas, Detroit, Arizona and New Jersey.
Key Points
- This year will represent the third consecutive season in which GameSense messaging is integrated within NFL signage, now scheduled to be placed in gameday magazines
- GameSense and the AGA’s Play Smart from the Start campaign will be displayed via digital platforms, retail sportsbooks and the new MGM Grand Live Dealer studio
MGM Resorts International and its BetMGM operations have once again partnered with the American Gaming Association (AGA) to help promote Responsible Gaming Education Month (RGEM) in September 2025 and feature the operator’s GameSense messaging in National Football League (NFL) stadiums.
“Placing GameSense in league stadiums gives us direct access to millions of fans each week,” BetMGM Chief Compliance Officer Rhea Loney said.
“It’s a powerful platform to promote public awareness and amplify our company’s commitment to provide a safe and informed gambling experience.”
GameSense messaging will be displayed throughout multiple NFL stadiums for the 2025-2026 season, including those located in Las Vegas, Detroit, Arizona and New Jersey. This year will represent the third consecutive season in which GameSense messaging is integrated within NFL signage, now scheduled to be placed in gameday magazines as well.
“Collaboration plays a vital role in enhancing responsible gaming outcomes,” AGA SVP of Strategic Communications Joe Maloney said.
“We’re proud to partner with MGM Resorts and BetMGM and see firsthand how these efforts are making a meaningful difference.”
Good to know: MGM Resorts announced the release of a new online casino adaptation of Family Feud on August 28, developed in collaboration with long-standing partner, Playtech
GameSense is a responsible gaming (RG) program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive engagements about how to gamble responsibly.
MGM Resorts will also be making a $250,000 contribution to the International Center for Responsible Gaming (ICRG) to assist independent, peer-reviewed research that will “advance best practices aimed at supporting casino employees and player protection strategies.”
GameSense and the AGA’s Play Smart from the Start campaign will be displayed via digital platforms, retail sportsbooks and the new MGM Grand Live Dealer studio.
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