Hard Rock Bet launches fall campaign for NFL season
Debuted in partnership with 72andSunny, Smuggler and Redline Media Group, the campaign features six live action spots with star athletes such as Mike Tyson, Dale Earnhardt Jr. and John Daly.
Key Points
- The Hard Rock Bet Party campaign attempts to represent the “physical manifestation” of the sportsbook itself and the experience offered to fans each NFL season
- The campaign will run through the end of the football season in February across television, radio, digital, social media and out of home platforms
Hard Rock Bet has officially unveiled its Hard Rock Bet Party fall campaign for the 2025-2026 NFL season, featuring six live action spots and additional multi-platform creative with athletes such as Mike Tyson, Dale Earnhardt Jr., John Daly, Ray Lewis, Ed Reed and Edgerrin James.
“We didn’t film a commercial – we threw a party. Not to just ‘feature’ legends, but to hang with them. The Hard Rock Bet Party puts Mike Tyson, John Daly, Dale Earnhardt Jr. and Ray Lewis poolside with every fan who rolls with us,” Hard Rock Digital President and Executive Managing Director Matt Primeaux said.
“It’s sports, culture and entertainment colliding – pure Hard Rock. That’s our edge in a copycat sportsbook world – and why we’re the fastest-growing, highest-rated app.”
Created in partnership with 72andSunny, Smuggler, Redline Media Group and Hard Rock Bet’s internal team, the campaign will run through the end of the football season in February across television, radio, digital, social media and out of home platforms.
“Our idea was to turn the sportsbook experience into a place you can actually step inside – where Florida’s energy, iconic sports legends, and the thrill of the bet all live together in one world,” 72andSunny New York Group Creative Director Geno Burmester said.
“It’s not just what Hard Rock Bet offers, it’s how it feels when you’re part of it.”
Good to know: Hard Rock Bet Casino launched International Game Technology’s Whitney Houston slot title online for New Jersey customers on August 14, as the game previously made its retail debut at Hard Rock Atlantic City
Tyson also commented on taking part in the campaign, having said, “The Hard Rock Bet Party was amazing.
“It’s a legendary brand that goes all out. We’re just getting warmed up, and trust me, the party will really get going when I roll in.”
New customers who sign-up with Hard Rock Bet are currently eligible to receive $150 in bonus bets after placing a $5 wager on any sporting event.
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