BetMGM and Topgolf announce sports betting and entertainment partnership

BetMGM has announced a new integrated sports betting and entertainment experience partnership with Topgolf Entertainment Group.

BetMGM will enjoy digital branding throughout Topgolf venues in which BetMGM operates, including MGM Grand in Las Vegas, as well as Detroit, Nashville, Indianapolis, Virginia Beach and Denver. BetMGM will also activate branding within WGT by Topgolf, the online game which has been part of Topgolf since 2016.

“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide,” said BetMGM chief revenue officer Matt Prevost.

“Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”

Both companies aim to engage with existing consumers on a large scale through the partnership, as well as reaching new audiences digitally and in-person.

JF Prata, Topgolf Media COO commented: “We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities. 

“Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”

Peter Lynch

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