Fanatics and PrizePicks kick off celebrity-driven football campaigns

The brands have launched new football season campaigns featuring Lyvvy Dunne and Adam Devine, among others.

Fanatics Sportsbook has launched a football advertising campaign series starring college national champion athlete Livvy Dunne.

The ads, titled “Explained By Livvy Dunne,” feature her explaining the sportsbook’s offerings through three cinematic advertisements.

Through these advertisements, where Dunne is showcased in unconventional settings, she presents three key features of Fanatics Sportsbook: the Gameday Guarantee FanCash promotion, the Fair Play protection system and the FanCash rewards program. The campaign also introduces a new tagline: “Winning Hits Different Here.”

According to the operator, the campaign has been structured to stand out within the competitive sports betting advertising landscape by utilizing cinematic production values and unexpected visual elements.

The “Explained by” series format will continue into the fall season as part of Fanatics Casino’s upcoming campaign, which will feature a male spokesperson. 

In parallel, PrizePicks has launched its football season campaign titled “It’s Good To Be Right.” 

The campaign features a set of personalities including Super Bowl champion Marshawn Lynch, actor Adam Devine, comedian Drew “Druski” Desbordes and College Football Hall of Famer Reggie Bush. 

Good to know: PrizePicks and Klutch Sports Group have recently partnered, naming the agency as Strategic Brand Advisor for the brand

The PrizePicks campaign was developed through a partnership with advertising agency Preacher and Klutch Sports Group, marking another significant celebrity-driven initiative in the competitive sports betting and daily fantasy landscape.

Mike Quigley, CMO at PrizePicks, said: “Our passionate community connects the worlds of sports and entertainment, and we wanted to fuel the excitement of football season with our biggest campaign yet.

“One thing we know about PrizePicks users is they love to be right, so this campaign is an homage to everyone who knows that winning feeling.”

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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