Hard Rock Bet officially debuts in Colorado
The Colorado Department of Revenue most recently reported a monthly sports wagering handle of just over $495.3m for May 2025, as well as $49m in GGR for operators throughout the period.
Key Points
- The sportsbook will reportedly operate under a market access agreement with Johnny Nolon’s Casino, which is required under Colorado law to gain official licensure
- Colorado represents the ninth US market Hard Rock Bet is currently conducting business in, having already launched in states such as New Jersey, Ohio and Florida
Hard Rock Bet has officially launched in the state of Colorado through a market access agreement with Johnny Nolon’s Casino in Cripple Creek, representing the ninth US territory in which the operator is currently conducting business.
The agreement with Johnny Nolon’s Casino was a required partnership for Hard Rock Bet, as state regulators must identify an operator’s collaboration with a gaming facility prior to approving licensure.
Colorado now plays host to 13 different online sportsbook operators, including Hard Rock Bet, FanDuel, DraftKings, BetMGM and bet365. The state’s Department of Revenue most recently reported a monthly sports wagering handle of $495.3m for May 2025, while gross gaming revenue (GGR) for operators was just over $49m throughout the period.
“Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players, with deep betting markets on all major sporting events plus local favorites like table tennis and MMA,” Hard Rock Digital President and Executive Managing Director Matt Primeaux said.
“With our top-rated platform, weekly Legendary Reward Drops and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience.”
Good to know: Hard Rock Bet Casino debuted its first-ever “crash” game with the launch of Take-Off on April 9 for New Jersey residents, created in partnership with IGT PlayDigital
On July 10, Hard Rock Bet unveiled Aristocrat Interactive’s Jackpot Carnival Buffalo slot game to online players across New Jersey, joining fellow Buffalo series titles such as Cash Express Luxury Line, Gold Collection, Gold Revolution, Buffalo Chief and Gold Max Power.
The game reportedly provides over 1,000 possible ways to win across five reels while offering multiple bonus mechanics such as the Jackpot Carnival bonus, pick feature, free games and mini games including the Clown feature and Hammer feature.
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