Scientific Games renews licensing agreement for Deal or No Deal lottery games
Retail and digital lottery offerings from Scientific Games include instant scratch, pull tab, terminal-based, monitor in limited territories and eInstant or iLottery.
Key Points
- Scientific Games was provided access to Deal or No Deal licensing through a renewal agreement with Banijay Rights, the global distribution arm of Banijay Entertainment
- The Deal or No Deal brand is currently under license to Scientific Games in more than 30 countries across North America, Europe and Australasia
Scientific Games has reached a licensing renewal agreement with Banijay Rights, the global distribution arm of Banijay Entertainment, which is set to result in the continued global distribution of Deal or No Deal-themed lottery games.
“We are thrilled to renew our license with Banijay. Deal or No Deal is a universally recognized brand and a perfect fit for our popular licensed lottery games. Our creative teams are hard at work designing retail and digital play experiences that capture the excitement of this iconic TV gameshow,” Scientific Games VP of Licensing Tina Hoover said.
Scientific Games’ longstanding relationship with Banijay Rights has now elapsed 18 years and 110 lottery games have reportedly been launched worldwide up to this point through the collaboration.
The company created an industry-first Deal or No Deal Linked Game lottery winners’ event with promotions during 2007 and 2008, sending over 230 players from across the US to Hollywood for a TV game show-like experience.
Good to know: Scientific Games has received iCAP Ready accreditation from the National Council on Problem Gambling, recognizing its iLottery platform as compliant with the highest standards for consumer protection in the US
“We look forward to working with Scientific Games to innovate more brand-immersive Deal or No Deal lottery experiences for players around the world. What could be more fun than the chance to win prizes in a lottery game themed to a high-stakes TV game show of risk and reward?” Banijay Rights SVP of Gaming and Gambling Mark Woollard said.
Retail and digital lottery offerings from Scientific Games include instant scratch, pull tab, terminal-based, monitor in limited territories and eInstant or iLottery, while Deal or No Deal is under license in more than 30 countries across North America, Europe and Australasia.
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