1/ST Technology to acquire DRF Bets from Affinity Interactive
Effective on June 10, 2025, Xpressbet will assume full ownership and operational control of the platform, officially rebranding the product as 1/ST Bet Pro.
Key Points
- Affinity Interactive serves as the parent company of DRF, while 1/ST Technology is a fellow parent company of 1/ST Bet and Xpressbet
- 1/ST Technology and Affinity Interactive have partnered since 2011 to bring DRF Bets to market, with Xpressbet providing back-end technology, wagering, customer service and more
Affinity Interactive, the parent company of Daily Racing Form (DRF), has officially announced the sale of its advance-deposit wagering platform DRF Bets to 1/ST Technology, which controls online betting brands 1/ST Bet and Xpressbet.
As of June 10, 2025, Xpressbet began to assume full ownership and operational control of the DRF Bets platform, choosing to rebrand the product as 1/ST Bet Pro. Affinity Interactive and 1/ST Technology have partnered since 2011 to bring DRF Bets to market, with Xpressbet providing back-end technology, wagering, pathways, customer service and data security.
“This is a pivotal moment for Affinity Interactive and DRF. This strategic transaction allows us to sharpen our focus on DRF’s core strengths—premium racing data, expert handicapping and compelling content,” Affinity Interactive CEO and DRF Publisher Scott Butera said.
“We are now better positioned to collaborate with a broader array of racetracks, wagering platforms and sportsbook operators as an independent and innovative media and data company. This move enhances our ability to serve the broader horse racing and gaming ecosystems, supporting innovation, integrity and new fan engagement.”
DRF will reportedly accelerate its expansion into affiliate partnerships, e-commerce and data-driven product lines as part of Affinity Interactive’s growth strategy. According to 1/ST Technology, the acquisition “further strengthens” its market position while customers should expect a “seamless and secure” transition from DRF Bets to 1/ST Bet Pro.
Good to know: NASCAR partnered with 1/ST Technology on February 20 to launch pari-mutuel NASCAR wagering in eligible US jurisdictions for both retail and mobile platforms
“1/ST Technology is committed to continuing to provide the consistent superior service and user experience DRF Bets customers have come to expect—now under the 1/ST Bet Pro brand,” 1/ST Technology President Keith Johnson said.
“We look forward to welcoming DRF Bets customers and expanding our product offerings to horseplayers across the country and around the globe.”
The acquisition was also said to mark the “next phase” in a longstanding relationship between the two organizations.
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