PlayStar Casino signs with Gaming Innovation Group
Operator will use GiG’s online gaming platform for its Q4 launch in the US market.
PlayStar Casino and Gaming Innovation Group Inc. (GiG) on Friday said they have signed a long-term agreement, in which GiG’s online gaming technologies will power PlayStar’s launch in the US market.
The announcement comes just three days after PlayStar Casino revealed its partnership with Ocean Casino Resort in Atlantic City, giving the company a license to conduct gaming operations in the state of New Jersey.
GiG and PlayStar Casino said their agreement includes revenue sharing model and has a minimum duration of four years.
The companies expect to launch in Q4 this year.
PlayStar Casino is a privately owned company founded and operated by Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames), and co-founder and EVP Adam Noble (Yggdrasil and Play’n’go).
The companies noted the New Jersey gaming market has seen “significant growth and development” since legalization. Per data from the New Jersey Division of Gaming Enforcement, online gaming GGR for 2020 was $970m, an increase of 101% over 2019.
Noble said GIG has earned a reputation for being a “very formidable and trusted technology partner” in Europe, so when PlayStar was assessing platforms for its entry into New Jersey, it wanted GiG as its platform partner.
“We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA,” Noble said in a statement.
“We have big plans for New Jersey and other US states, and look forward to making our debut in the Garden State later this year,” added Richard Brown, GiG CEO (pictured). “We are confident it will be a successful partnership.”
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