Town Hall and Sony Hall show support for Caesars Palace Times Square

Caesars Palace Times Square and Roc Nation will reportedly sponsor multiple live events each year at Town Hall and Sony Hall if the project were to be completed.

Entertainment and cultural venues Town Hall and Sony Hall in Times Square, New York have shown its support toward the Caesars Palace Times Square project, which includes a bid from Caesars Entertainment, SL Green and Roc Nation. 

“As a historic cornerstone of New York’s cultural community, The Town Hall is proud to support Caesars Palace Times Square,” Town Hall Executive Director Matt Goldman said. 

“This project represents a vital opportunity to fuel the continued resurgence of Times Square. By drawing more visitors to the area, I genuinely believe Caesars Palace Times Square will help drive additional commerce, increase ticket sales for live performances, and strengthen the entire ecosystem that supports our city’s world-renowned arts and culture sector.”

Caesars Palace Times Square and Roc Nation will reportedly sponsor multiple live events each year at Town Hall and Sony Hall if the project were to be completed, along with partnering on a number of initiatives to support the live entertainment industry in and around Times Square.

“Roc Nation is dedicated to fostering creative talent and creating an environment where New York art and culture can thrive,” Roc Nation CEO Desiree Perez said. 

“Support from The Town Hall and Sony Hall allows us to continue preserving New York’s legacy of being the entertainment mecca. We want to make Times Square into a destination for native New Yorkers as much as tourists.”

Town Hall and Sony Hall will also host workforce development events to help connect Hell’s Kitchen and other New York-based workers with jobs at Caesars Palace Times Square.

Good to know: A public comment hearing hosted by the New York State Gaming Commission for the proposed Caesars Palace Times Square development on May 22 saw Executive Director Robert Williams label the project a “Type 1 action”

“As one of New York City’s most iconic music theaters, we understand the vital role that entertainment plays in making the Big Apple – and Times Square, in particular – a world-class destination,” Sony Hall COO Tsion Bensusan said. 

“Caesars Palace Times Square represents a transformative opportunity to strengthen our industry in this neighborhood, creating a powerful new tourism draw that will benefit theaters of all sizes. We’re proud to join this project and support a vision that will help ensure Times Square remains the world’s premier entertainment district.”

Organizations supporting the bid now include more than 200 local restaurants, hotels, residents, unions and Broadway stakeholders.

Kirk Geller

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